Smirnoff is one of the most recognized vodka brands in the world, with a history that traces back to 1864 in Moscow, when Pyotr Arsenievich Smirnov founded his distillery and pioneered the use of charcoal filtration to refine his vodka. After surviving revolution, exile, and reinvention, Smirnoff established itself as a global name — today owned by Diageo and available in over 130 countries.

Smirnoff Red Label, also known as Smirnoff No. 21, is the brand’s flagship expression. It’s distilled from grain and filtered through charcoal multiple times for exceptional purity and smoothness. The result is a clean, neutral vodka that has become a benchmark for mixability. Whether poured into a simple highball, shaken into a martini, or used as the backbone of a cocktail classic like the Moscow Mule, Smirnoff Red delivers consistent quality without pretension.

The bottle itself is iconic: bold red labeling, straightforward design, and instantly recognizable in bars worldwide. It reflects the brand’s positioning — reliable, approachable, and versatile. Smirnoff Red is not about exclusivity; it’s about accessibility and the idea that vodka should be for everyone, not just a select few.

Through decades of global growth, Smirnoff Red has become more than just a vodka — it’s a cultural staple. Its mix of heritage, consistency, and worldwide reach makes it one of the most important and enduring spirits in the modern liquor industry.