Dewar’s is one of Scotland’s most storied whisky houses, founded in 1846 and guided over generations by a spirit of innovation, refinement, and global reach. At the heart of its legacy lies Dewar’s White Label, the brand’s flagship blend first crafted in 1899 by master blender A.J. Cameron. Over time, White Label has become the core expression that defines Dewar’s character, balancing heritage and accessibility.

Dewar’s is known for its pioneering blending techniques, especially the practice of “marrying”—that is, returning a blended whisky to oak casks after the initial blend to allow the different components to harmonize and develop together. This approach helps the whiskies meld more gracefully and consistently. Over its history, Dewar’s has expanded its portfolio, but White Label remains the foundation upon which all other variants are built.

Under its current ownership, Dewar’s blends continue to draw from multiple malt and grain whiskies—many sourced from Dewar’s own distilleries (such as Aberfeldy)—to create a balanced, approachable Scotch with wide appeal. The brand leans into its Scottish roots, tradition of craftsmanship, and the goal of offering a reliable, smooth Scotch for everyday enjoyment.

Dewar’s positions itself as a bridge between tradition and accessibility—offering heritage, consistency, and quality without the barrier of age statements or lofty pricing. In many markets, White Label remains one of Dewar’s most widely consumed expressions, serving as the first point of entry for many Scotch drinkers and a dependable staple in its lineup.