Jinro is the world’s leading producer of soju and one of South Korea’s most iconic and widely consumed spirit brands. With a history dating back to 1924, Jinro has played a foundational role in Korean drinking culture, establishing itself as a staple in homes, restaurants, and celebrations across the country. The brand is known for its smooth, clean-tasting soju made from carefully selected ingredients, traditionally including rice, barley, or tapioca. Jinro continuously evolves with market trends by introducing flavored variations that appeal to a younger, global audience. As a pioneer in the low-ABV spirits category, Jinro represents the fusion of heritage and modern innovation, offering an accessible and social drinking experience. Its popularity extends far beyond Asia, contributing to the global spread of Korean culture and culinary traditions.