Little Book is a groundbreaking American whiskey series created by Freddie Noe, eighth-generation distiller of the legendary Beam family. Launched in 2017, the brand was named in honor of Freddie’s childhood nickname, “Little Book,” given to him by his grandfather Booker Noe, the master distiller behind Booker’s Bourbon and one of the most influential figures in modern American whiskey. Designed as an annual limited-edition release, Little Book is not a single recipe repeated each year but an evolving series of unique blends, each one crafted to tell a new story through whiskey.

What sets Little Book apart is its philosophy of innovation without boundaries. Each chapter brings together straight whiskeys of varying ages, mashbills, and styles, blended at cask strength and presented uncut and unfiltered. This approach allows Freddie Noe to showcase the full integrity of each component while creating something greater than the sum of its parts. From younger, vibrant whiskeys to older, oak-driven stocks, Little Book highlights the breadth and versatility of American whiskey in a way few brands attempt.

The series has become one of the most anticipated annual releases in American whiskey, sought after by collectors and enthusiasts who appreciate both its rarity and its creativity. While deeply rooted in the Beam family’s heritage, Little Book represents Freddie Noe’s own voice in whiskey-making—a platform for experimentation and a tribute to the past while charting a new future.

Today, Little Book stands as a symbol of how tradition and innovation can coexist, honoring generations of Beam distillers while pushing the boundaries of blending. Each chapter adds a new layer to the ongoing narrative, ensuring that Little Book remains not just a whiskey, but a living story in the evolution of American spirits.