Sauza is one of the historic names in tequila, with roots going back to 1873 when Don Cenobio Sauza founded La Perseverancia distillery in Tequila, Jalisco. Cenobio is credited with being the first distiller to export tequila to the United States and with insisting that true tequila must be made from blue agave—a standard that later became law in Mexico. This pioneering spirit established Sauza as a cornerstone of the tequila industry and a brand deeply tied to its heritage.

Over the generations, the Sauza family maintained influence in the tequila world, producing accessible and consistent tequilas that helped grow the category internationally. Today, Sauza is part of Beam Suntory’s portfolio, allowing the brand to continue its global reach while remaining firmly rooted in Jalisco.

Sauza Tequila Silver (also known as Sauza Blanco) is the brand’s unaged expression, designed to showcase the crisp, fresh qualities of the agave. It is double-distilled for purity, offering a clean and approachable profile that has made it a go-to choice for mixing in Margaritas and other cocktails. Its affordability and consistent flavor make it especially popular with casual tequila drinkers and bartenders seeking a reliable house pour.

While Sauza produces higher-end labels under its Hornitos line, its core Silver tequila remains one of the most widely consumed expressions worldwide. It embodies the brand’s philosophy of making tequila approachable, versatile, and true to its origins in Jalisco, ensuring its continued relevance in both everyday occasions and the broader global tequila landscape.