Southern Comfort is a unique American liqueur with a history dating back to 1874, when bartender Martin Wilkes Heron first created it in New Orleans. Seeking to make whiskey more approachable for his guests, Heron blended whiskey with fruits and spices, giving birth to the signature smooth, fruit-forward profile that became known as Southern Comfort. Originally sold under the name “Cuffs and Buttons,” it later rebranded into the iconic “Southern Comfort” and steadily grew into a global brand.

The heart of Southern Comfort lies in its blend of whiskey flavors with peach, citrus, vanilla, and spice, creating a signature taste that is both bold and accessible. Unlike traditional whiskey, it is technically a liqueur, though it retains deep connections to whiskey culture and Southern hospitality. Over the years, the brand has expanded into multiple proofs and variations, with the 80 Proof expression offering a stronger backbone and more versatility in cocktails than the classic lower-proof bottling.

The identity of Southern Comfort is tied to warmth, sociability, and the easygoing spirit of New Orleans. Its marketing has always leaned on a sense of community, fun, and approachable indulgence, making it a mainstay at gatherings and celebrations. Known simply as “SoCo” to many, the brand has become part of popular culture, often associated with music, nightlife, and a distinctly Southern flair.

Today, Southern Comfort remains one of the most recognizable liqueurs in the world. The 80 Proof version in particular highlights its balance of fruit, spice, and whiskey character, embodying the brand’s history while catering to modern drinkers who want a stronger, more versatile spirit for mixing or sipping.