Absolut is one of the most iconic vodka brands in the world, renowned for its purity, creativity, and cultural impact. Founded in Åhus, Sweden in 1879 by Lars Olsson Smith, the brand revolutionized vodka making with continuous distillation, ensuring a spirit that is consistently clean, smooth, and full-bodied. Still produced in Åhus using locally grown winter wheat and deep well water, Absolut maintains a close connection to its origins while being recognized globally.

Beyond quality, Absolut has built a reputation for bold innovation and design. Its clear apothecary-style bottle has become an icon, and its collaborations with artists, musicians, and cultural movements have made it a symbol of creativity and self-expression. Absolut has never been just a vodka—it represents a lifestyle of openness, inclusivity, and forward thinking.

With flavored expressions like Vanilia, Absolut demonstrates its ability to expand tradition into new territories, offering spirits that are as versatile for cocktails as they are refined on their own. At its heart, the brand remains rooted in Swedish craftsmanship, sustainability, and a belief that vodka should be both authentic and inspiring.