Amarula Cream Liqueur is a world-renowned South African liqueur crafted from the exotic marula fruit, often referred to as “the elephant fruit” due to its importance in the African savannah. First launched in 1989, Amarula quickly rose to international acclaim for its velvety texture and unique flavor profile that blends the tropical richness of marula fruit with fresh cream and a touch of vanilla and caramel. Harvested once a year at peak ripeness, the marula fruit is fermented, distilled, and then matured in oak before being blended with cream, creating a liqueur that is both indulgent and distinctive.

Presented in its signature curvy bottle adorned with a golden tassel, Amarula reflects both African heritage and contemporary elegance. Its smooth, creamy character makes it versatile—delicious served neat, over ice, in coffee, or as the base of creative cocktails and desserts. More than just a liqueur, Amarula has also become a symbol of sustainability and wildlife conservation, with proceeds supporting elephant protection programs across Africa. For those seeking a luxurious cream liqueur with an authentic sense of place, Amarula Cream Liqueur remains a global favorite and a true taste of Africa.