Early Times is one of Kentucky’s longest-standing whiskey brands, first established in 1860 by Jack Beam, a member of the legendary Beam family. From its beginnings, it was built on the tradition of using “early times” methods—classic, hands-on whiskey-making that set it apart during its era. This old-fashioned approach gave the brand both its name and its reputation for authenticity.

The whiskey quickly grew in recognition, and its legacy carried through some of the most challenging periods in American history. During Prohibition, Early Times was among the select few granted a medicinal license, allowing it to remain in production while countless other distilleries went silent. This survival not only preserved its heritage but also solidified its standing as a trusted Kentucky whiskey.

While Early Times was originally produced as a straight bourbon, changes in production in the 1980s led to its domestic classification as “Kentucky Whisky.” Unlike many bourbons, part of its stock is aged in used barrels, giving it a lighter, sweeter profile while still retaining the character of its Kentucky roots. This style makes it approachable, versatile, and easy to enjoy neat, on the rocks, or in cocktails.

Over the years, Early Times has remained a steady presence, offering an affordable and consistent whiskey that carries with it more than 160 years of tradition. Now under the stewardship of Sazerac, the brand continues to embody the history of Kentucky distilling while maintaining its reputation as a dependable and heritage-rich whiskey enjoyed by generations.