Goldschläger is a Swiss-born cinnamon schnapps liqueur that made its mark in the 1990s for both its fiery flavor and its unforgettable appearance. Its name, meaning “gold beater” in German, refers to the thin flakes of real 24-carat gold suspended in every bottle—an element of spectacle that has become central to its identity. Bottled at 43.5% ABV, it carries more strength than most liqueurs, combining sweetness and spice with a bold, warming kick.

On the nose, it opens with intense cinnamon and a touch of candied sugar. The palate is hot and sweet, delivering a rush of cinnamon candy flavor layered over a smooth, syrupy body. The gold flakes swirl with every pour, adding visual flair to the drinking experience. The finish is long and warming, leaving behind lingering spice and sweetness.

Goldschläger is not subtle—it was designed to be flashy, fiery, and memorable. It became a staple of party culture, known for its eye-catching presentation and the instant heat it delivers in shots. While it can be mixed into cocktails, it is most often enjoyed straight, where its full cinnamon fire and gold shimmer take center stage.

This liqueur is both a drink and a statement: bold, unapologetic, and impossible to mistake for anything else. It remains one of the most distinctive flavored liqueurs on the market, embodying the spirit of indulgence and spectacle.