Indoggo is Snoop Dogg’s own creation, a gin that breaks away from tradition while still honoring the spirit of gin culture. Launched in 2020, it was developed in partnership with spirits industry veterans to reflect Snoop’s laid-back California lifestyle and his long association with gin. Unlike classic London Dry gins that emphasize juniper, Indoggo leans into smoothness and fruit, designed to be approachable, modern, and fun.

The recipe starts with a base of seven botanicals—juniper, orange, coriander, cassia, angelica, orris root, and others—that provide structure and balance. After distillation, it’s infused with natural strawberry flavor, creating a distinctive gin that is light, aromatic, and refreshingly different. The strawberry note sets it apart in the category, giving it a softer, fruit-driven edge without becoming overly sweet.

Indoggo embodies Snoop Dogg’s personality: bold, stylish, and accessible. Its bottle design and branding carry his West Coast flair, while the liquid inside is crafted to be versatile, equally at home in a simple gin and tonic, fruit-forward cocktails, or sipped over ice. It isn’t trying to replicate the heavy juniper style of old-world gins—instead, it’s carving out a new identity for flavored gin in the U.S.

Today, Indoggo is more than just a celebrity brand. It’s a statement in the gin world—an approachable, fruit-infused spirit that blends modern flavor with authentic craft, built for a generation that values both quality and individuality.