Jose Cuervo is the world’s best-selling tequila brand and one of the oldest names in the category, with a legacy dating back to 1758 when Don José Antonio de Cuervo received a land grant in Jalisco to cultivate agave. By 1795, the King of Spain had granted the family the first official license to commercially produce tequila, cementing Cuervo’s place as a pioneer in the industry. Over 250 years later, Jose Cuervo remains a family-owned business and a global leader, producing a wide range of tequilas from traditional 100% agave expressions to versatile mixto offerings.

The brand is headquartered in Tequila, Jalisco, at La Rojeña distillery—the oldest active distillery in Latin America. Jose Cuervo is known for shaping tequila’s global image, helping it move from a regional spirit to an internationally recognized category. It has been closely tied to cocktail culture, popularizing classics like the Margarita and Tequila Sunrise.

Jose Cuervo Especial Gold, one of the brand’s most recognized bottlings, is a “joven” tequila—a blend of reposado and younger tequilas—that delivers a smooth, approachable profile. Its golden color, achieved through both barrel aging and the blending process, has made it a staple for mixing, particularly in Margaritas and shots. While it is not 100% agave, its consistency, affordability, and widespread availability have made it one of the most iconic tequila expressions in the world.

Today, Jose Cuervo continues to balance tradition with accessibility, offering everything from ultra-premium tequilas like Reserva de la Familia to entry-level favorites like Especial Gold. Its heritage, scale, and influence make it a cornerstone of tequila history and a brand that has shaped how the world enjoys Mexico’s most famous spirit.