Malibu Caribbean Rum with Coconut is a globally recognized flavored rum-liqueur that captures the essence of tropical living. First developed in 1978, it was originally created to simplify the making of Piña Coladas by combining Caribbean rum with sweet, natural coconut flavor. Today it remains one of the most iconic flavored spirits worldwide, embodying the idea of “summer in a bottle.”

Produced in Barbados and bottled at 21% ABV, Malibu uses a base of light Caribbean rum that is blended with coconut extract and sugar to create its signature sweet, smooth character. The aroma is immediately tropical, filled with coconut cream and subtle vanilla. On the palate, it is soft and mellow, showcasing sweet coconut with a hint of caramelized sugar and light tropical fruit. The finish is smooth, short, and sweet, leaving behind lingering coconut richness.

Malibu is not positioned as a connoisseur’s rum but as a fun, approachable spirit designed for easy enjoyment. It has become synonymous with beachside cocktails, especially the Piña Colada, but it also works effortlessly in simple mixed drinks with pineapple juice, soda, or cola. Its branding and identity lean into warmth, relaxation, and celebration, making it one of the most recognizable flavored rums across the globe.