Margaritaville Silver comes from the tequila-line under the Margaritaville name owned by Sazerac. It uses blue agave grown and harvested in the Arandas region of Jalisco, a place highly regarded for producing good agave. The tequila is made in the “silver” (or “blanco”) style, meaning it’s unaged, distilled cleanly so the natural agave juice shines through.

The goal of Margaritaville Silver is to bring together the feel of laid-back tropical vibes and authentic tequila craftsmanship. It isn’t trying to act like rare luxury; it aims to be drinkable, approachable, and fun. The flavor profile includes citrus—grapefruit and orange tones—with a hint of pepper, mild sweetness, and just a touch of smoke to give it character without making it heavy. It fits well in Margaritas and lighter tequila-based cocktails, or for sipping when you want something that feels easy and clean.

Margaritaville leans into its brand identity of escape, party, sun, sand, and margaritas. The packaging, marketing, everything is set up so you think “holiday mood” when you see the bottle. But the tequila inside still carries agave authenticity—you can taste the craft while enjoying the vibes.