New Amsterdam is a modern American vodka brand introduced in 2011 by E. & J. Gallo, one of the largest and most respected wine and spirits producers in the world. Building on the success of New Amsterdam Gin, the vodka line was created to appeal to a new generation of drinkers seeking smoothness, mixability, and bold flavor options at an approachable price point.

Distilled five times and filtered three times, New Amsterdam Vodka emphasizes clarity and a clean, crisp finish. Its base expression is known for its smooth, slightly sweet profile, designed to be versatile in cocktails or enjoyed simply with mixers. Beyond the classic unflavored vodka, New Amsterdam has become especially popular for its extensive flavored range, which includes fruit-forward options like Red Berry, Coconut, Pineapple, Peach, Grapefruit, and Mango. These have helped define the brand’s identity as fun, approachable, and cocktail-friendly.

Unlike heritage vodka houses rooted in centuries of tradition, New Amsterdam positions itself as a contemporary, American-made alternative that embraces creativity and accessibility. Its marketing focuses on nightlife, social occasions, and modern cocktail culture, aligning with consumers who want reliable quality without pretension.

Today, New Amsterdam Vodka has become one of the fastest-growing vodka brands in the U.S., carving out a strong position in the flavored vodka category while maintaining a reputation for smoothness, versatility, and modern appeal.