New Amsterdam is a modern American vodka brand created with a focus on smoothness, approachability, and mixability. Launched in 2011 by E. & J. Gallo Winery, one of the largest family-owned wine and spirits companies in the world, New Amsterdam quickly carved out a space in the highly competitive vodka market by offering premium quality at an accessible price.

Distilled five times from the finest grains and filtered three times for purity, New Amsterdam is crafted to deliver a clean, crisp taste that works well on its own but is especially designed for cocktails. Its branding emphasizes versatility — whether in a simple vodka soda, a martini, or modern flavored creations, it’s made to blend seamlessly without losing character.

The name “New Amsterdam” pays homage to New York City’s original Dutch name, aligning the brand with the city’s reputation for boldness, energy, and cultural influence. The sleek, contemporary bottle design reinforces this urban, modern positioning — a vodka made for today’s drinkers, not tied to old-world traditions.

Within a decade, New Amsterdam became one of the fastest-growing vodka brands in the U.S., standing out with its combination of high-quality distillation, stylish presentation, and affordable pricing. It represents a new generation of American vodka: straightforward, unpretentious, and made for those who want both quality and accessibility in the same bottle.