Sailor Jerry Spiced Rum is inspired by the life and legacy of Norman “Sailor Jerry” Collins, a legendary American tattoo artist who became a cultural icon for his bold style and uncompromising spirit. Introduced in the late 1990s, the brand was created as a tribute to his work and ethos, blending the rebellious edge of tattoo culture with the tradition of Caribbean rum.

The rum itself is crafted in the Caribbean and infused with a carefully balanced mix of natural spices and flavors. Cinnamon, clove, vanilla, and nutmeg come together to create its signature bold, spiced character. Unlike sweeter spiced rums, Sailor Jerry is bottled at a higher proof (typically 92), giving it extra strength and body while maintaining a smooth, approachable profile.

More than just a rum, Sailor Jerry has built a lifestyle brand rooted in individuality, rebellion, and artistry. The label and packaging celebrate Collins’ iconic tattoo flash art, which has influenced generations of tattoo culture worldwide. The brand often partners with music, art, and counterculture events, keeping alive the spirit of creativity and independence that Sailor Jerry himself embodied.

Today, Sailor Jerry Spiced Rum holds a strong place in both the rum category and popular culture, appealing to those who want more intensity in flavor and a brand with authentic character. It is recognized as a spiced rum with backbone—bold, full-flavored, and tied to a legacy that blends craftsmanship, art, and an unapologetic lifestyle.