Smirnoff is one of the world’s most recognized vodka brands, with origins tracing back to 1864 in Moscow, Russia, when Pyotr Arsenievich Smirnov founded his distillery. After the Russian Revolution, the Smirnov family fled the country, and the brand eventually relaunched abroad, becoming a global force in vodka. Today, Smirnoff is owned by Diageo and produced in multiple countries, including the United States, where it holds a dominant position in the vodka market.

Smirnoff built its reputation on purity, smoothness, and accessibility. It was one of the first vodkas to use charcoal filtration on a large scale, setting a standard for clean, neutral spirit production. Over the decades, the brand has expanded into a wide range of flavored vodkas, ready-to-drink products, and higher-proof expressions like Smirnoff No. 100 Proof.

Smirnoff No. 100 Proof Vodka delivers a stronger, bolder version of the classic No. 21 expression, designed for those who want extra impact without sacrificing the smooth character the brand is known for. Triple distilled and filtered multiple times, it retains a clean, crisp vodka base while offering a heightened intensity that stands up well in cocktails or simple mixed drinks.

Beyond the liquid, Smirnoff has played a cultural role as a vodka brand tied to nightlife, creativity, and inclusivity, with global campaigns that emphasize its versatility and broad appeal. Its legacy as both a pioneer and a market leader has made it a household name across generations.

Today, Smirnoff continues to balance tradition with innovation, keeping its place as a benchmark vodka for purity, mixability, and approachable quality worldwide.