Smirnoff is one of the most famous vodka brands in the world, first created in Moscow in 1864 by Pyotr Arsenievich Smirnov. After the Russian Revolution, the Smirnov family fled the country, eventually relaunching the brand abroad and turning it into a global powerhouse. Today it is owned by Diageo and produced in multiple countries, including the United States, where it remains one of the best-selling vodkas.

Smirnoff No. 21, also called Red Label, is the brand’s flagship expression and the one that made its name internationally. It is triple distilled for purity and charcoal filtered multiple times to achieve a clean, neutral character. This process makes it exceptionally smooth and versatile, with a crisp taste that works equally well in simple mixed drinks, classic cocktails, or served neat and chilled.

What has made Smirnoff stand out over generations is its ability to balance quality, accessibility, and global reach. It was one of the first vodkas to be widely embraced outside Russia, helping vodka as a category grow into a worldwide phenomenon. Consistent, reliable, and approachable, Smirnoff No. 21 has become a staple in households, bars, and clubs across more than a hundred countries.

It represents a rare blend of history, resilience, and modern identity—rooted in Russian tradition, shaped by global expansion, and carried forward by a reputation for clean, straightforward vodka that remains a standard for mixability and everyday enjoyment.