Southern Comfort is an American original, created in 1874 in New Orleans by bartender Martin Wilkes Heron. At a time when whiskey could be harsh and inconsistent, he crafted a smoother, approachable spirit by infusing whiskey with fruit and spice flavors. The result was something unique — not quite a whiskey, not quite a liqueur, but a category all its own. It was originally sold under the name “Cuffs & Buttons,” but quickly became known as Southern Comfort, a brand that captured the warmth and hospitality of the South.

Over the decades, Southern Comfort has built a legacy as a whiskey-based, fruit-forward liqueur that fits into any setting, from casual nights out to classic cocktails. Its identity has always leaned into accessibility and friendliness — a spirit designed to be shared. The brand’s global reach grew throughout the 20th century, and today it remains one of the most recognizable American spirits worldwide.

Southern Comfort 80 represents a return to the brand’s whiskey roots. Bottled at 80 proof (40% ABV), this expression has more backbone than the lower-proof editions, making it bolder and better suited for cocktails that call for strength and character. While still carrying the fruit and spice notes that define the brand, Southern Comfort 80 delivers a richer mouthfeel and a more robust finish, appealing to those who want something closer to whiskey while keeping the smooth Southern Comfort profile.

The brand positions this bottling as a balance of heritage and modern drinking culture — honoring Martin Heron’s 19th-century innovation while offering today’s drinkers a stronger, more versatile expression of the classic Southern Comfort taste.