Tequila Rose is not just another cream liqueur — it’s the world’s first strawberry cream liqueur blended with real Mexican tequila, and the bottle has become iconic worldwide. Launched in the 1990s, it carved out its own category by pairing the boldness of tequila with the sweetness of ripe strawberries and silky cream. The result is a drink that’s playful, indulgent, and instantly recognizable.

Unlike traditional cream liqueurs based on whisky or neutral spirits, Tequila Rose stands out with its tequila base, which gives it a subtle bite beneath the sweetness. Packaged in its signature sleek black bottle with a striking pink rose, the brand is designed to be eye-catching, modern, and unapologetically fun. It quickly gained cult status, especially among younger audiences, for being versatile — it works as a chilled shot, over ice, or as a dessert-style cocktail ingredient.

Today, Tequila Rose is owned by McCormick Distilling Company in the U.S. but has an international presence, distributed in over 60 countries. Its branding leans heavily into nightlife culture, celebration, and self-expression, making it more than just a liqueur — it’s a lifestyle symbol. For many, it’s the sweet introduction to tequila itself, approachable yet distinctive, with a balance of creaminess and spirit that keeps it unique in the global market.