Wild Turkey is one of the most iconic names in American whiskey, renowned for its bold flavor and uncompromising approach to bourbon making. Distilled in Lawrenceburg, Kentucky, the brand traces its origins back to the 1860s and rose to prominence under the stewardship of legendary master distillers Jimmy Russell and, later, his son Eddie Russell. Together, they represent more than 100 years of combined experience, making the Russell family one of the longest-serving lineages in bourbon history.

What sets Wild Turkey apart is its commitment to traditional methods. The distillery uses a high rye content in its mash bill, creating a spicier, more robust flavor profile. It also employs a lower distillation proof and a higher barrel-entry proof than many competitors, which helps preserve the full-bodied character of the spirit. The bourbon is aged in heavily charred American oak barrels—known as the “alligator char”—which imparts deep layers of vanilla, caramel, and smoky oak.

Wild Turkey has cultivated a reputation as a no-nonsense, authentic bourbon, appealing to both seasoned enthusiasts and new drinkers who appreciate a whiskey with backbone. Its 101 expression in particular has become a benchmark for quality at higher proof, embodying strength without sacrificing balance. Beyond its core lineup, Wild Turkey produces small-batch and limited releases under labels like Russell’s Reserve, Rare Breed, and Master’s Keep, each showcasing the brand’s craftsmanship and heritage.

Globally recognized and respected, Wild Turkey remains true to its Kentucky roots, maintaining a legacy of authenticity, consistency, and bold flavor that continues to influence the bourbon landscape today.